CXM is an emotional connect

How does it fit correctly, to match the fast pacing technosavy digital world!!

DIGITAL PLONKING As soon as you open your eyes , your world starts with digital connect. Right from your mobile alarm, reminders of meetings on google calendar, to your apps ordering your milk and groceries. You find the ease and comfort , in these non-conventional modes of life. As you upgrade to an automated support system, your life’s outlook. Realizing the core virtue of efficiency, you can vouch for the new prompt deliverable. Why not!! Who doesn’t want error free, seamless, dependable and consistent algorithms to work for effective performance !!! They are also reliable and baggage free, whereby, a human is connected to the systematization and is well groomed to feel mechanical, systematic and robotic. So, then is the human connect and support to any such connects, touch points INDISPENSABLE ? The revolution has by passed the future to 10% humans and 90% mechanisms. We debate is it right or inapt ? is it virtuous or damaging ? Are you progressing or crashing ? Are we advancing or conversing ? Intentionally, multiplication of hands and sources via technology contributes to the competent systems, enables high-ranking scales of measurability. One such component is data analytics, which maps the customer journey and behavior in scores that targets segmentation. The force of the data categories and sections remarkably clarifies the brand’s products, ticket size, market area and blueprints of demographics All encapsulated in one page with one digital click is a sweat flavor. HUMAN “BOND” LIKE the ONE and Only “JAMES BOND” However, we cannot miss the seasoning of human connect for the customers and the organization. Many beneficiaries, patrons add zest in the journey, while the tangible essence is spiced up with the stakeholders.

The personal interaction reignites the veracity – WE CARE, WE ARE RIGHT HERE FOR YOU. Imagine the delight in facing and communicating with an animate human face. That which begets gentleness of the gratitude of your presence, time to visit, interest in the information, eagerness to seek assistance, guidance to build a better relationship in the tone of modesty and humility goes all the way up in the technology era. No one can replace the other, true for technology, simultaneously to believe that no one is indispensable, is true for the human touch. The hand in glove suitability, classifies an apt business flow. As it won’t let the customer down, we end up in ensuring their long-lasting loyalty. A business propels when the company believes in CXM and CRM prospering operations, equaled with software solutions. The brand that reckons star trained customer culture centric Eco system in the business environment, is far away from ignorance. Consequently, the sales and profits, stabilize, on a shaky earth. None of the business turbulence is an isolated cause of the economic slowdown, that is a flow of nature from Eco-socio-politico-manifestations, but we can’t forego internally neglects and self originated jolts and tremors. To conclude this thought alleyway, let’s see if there is a sagacity to all this for now and carry forward and deliberate our think tanks within our companies. Identify the truths of CXM and its balance of digital and human enactments.

 

CXM is an emotional connect
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